8 Innovative Digital Marketing Concepts for International Business

International business has benefited from the rise of digital technology. Small businesses may utilize the internet to sell their products and attract buyers from other countries.

However, the rivalry between global and local businesses is intensifying. You won’t get great results if you copy your competitors’ marketing strategies.

Creative marketing strategies are essential if you want to stay one step ahead of the pack. To help you get some fresh inspiration, we’ve put together this roundup of our favorite concepts.

Idea 1: Creative Call-to-Action

Discontinue the use of ineffective calls to action such as “Buy now.”  Think beyond the box and use phrases to appeal to your target audience. See the following example to see how you might motivate consumers to take action.

Idea 2: Create Social Media Profile For Business

Every country has its own culture, language, beliefs, and traditions despite the maturation of the modern world. If we want to go global, we need to generate material that appeals to people all over the world.

Many corporations assume that they can engage a worldwide audience with social media accounts. This method doesn’t work in most circumstances because of linguistic and cultural issues. 

The ideal solution is to have one global account and many local accounts for each market like Starbucks. By doing so, you can acquire a foothold in the local market while promoting your business as a worldwide brand.

Idea 3: Prioritize the Critical Details For Business

Today’s clients are impatient and have a short attention span. If you want your content noticed, place the most important and entertaining content at the top of your page. Answer the most pressing question of your prospect before delving into many details like sending an email, posting on Instagram, or tweeting. Consider the following example.

Ever-changing COVID-19 travel policies make people reluctant to schedule overseas flights. Rewriting its Twitter bio in light of this situation, Air France Airlines stated that all of its tickets are changeable. As a result, the business was able to allay Twitter users’ fears and encourage them to book a ticket.

Idea 4: Add Value

One of the most common mistakes modern businesses make is to provide generic content which offers no value. Businesses answer non-specific queries frequently. 

Numerous translation firms provide such broad subjects as Why translation quality is important and What is simultaneous reading? There’s no use in writing another post on this subject when it’s been addressed so extensively.

“Translator or interpreter: who is better for your web development company?” or “5 pitfalls to avoid when choosing an English translator in Singapore” are more particular subjects that translation businesses should focus on.

Idea 5: Make a Change

Doing good deeds is the best way to make people appreciate your brand. Identify a problem that is relevant to your audience and work to fix it.

For example, Dove has ads that aim to challenge preconceived notions about what it means to be beautiful. According to a study, 70% of women corporations performed a few years ago do not identify with the way they are portrayed in the media and ads. Dove launched a major social media campaign with the specific hashtags to address the problem.

Idea 6: Donate to a Worthy Cause

Volunteering or charitable groups are two examples of what you’re involved in. Encourage your social media followers to donate to your charitable endeavors by posting updates on your non-profit endeavors. It’s a terrific method to boost a company’s image and cultivate a more devoted following.

Idea 7: Be fluent in Customer language 

Don’t use a one-size-fits-all approach when trying to reach a global audience. Be aware of regional differences and adapt your wording accordingly.

Translation and localization of your website into several languages may be necessary depending on your industry and the markets you hope to reach. For example, you should localize your website for the Spanish-speaking countries of Spain and Mexico once it has been translated into Spanish. The English version of your website may be localized for the US and UK markets using New York translation services.

Idea 8: Build a community For Business 

Building a strong network of like-minded people is critical to the long-term success of any worldwide business. People who are feeling invested in your business and community are more likely to see long-term financial benefits. When it comes to community, let’s look at an example.

Content from a variety of social media platforms is used by Grammarly to engage students and experts in the writing community. Expert writing advice, data, infographics, and humor are shared by the firm to connect with its audience.

Grammarly has roughly 200k Twitter followers and 280k Instagram followers as of right now. The firm has strengthened its position in the worldwide market by expanding its writing community.